Thanks successful saving petrol station shop concept sales increase of 41%
As announced yesterday, the Austrian oil traders increases, the Doppler group, in this year in the Austrian Diskont-/Automatentankstellensektor one. Similar to the very successful Hofer gas station model, the Doppler group wants to build on the parking lots of Interspar markets gas stations that emit from vending machines and dispensers SuperBenzin95 diesel fuel at discount prices. The pilot project will be launched at an inter-saving in Leoben in Styria, to be built where the first joint automated gas station. 'Is a liter of fuel at these stations two to three cents be cheaper than manned stations ", the managing owner Franz Joseph Doppler explained at a press conference in Linz, the new concept. In the first Angang plans of Welser oil traders as 12 to 16 Interspar markets automatic stations to build that will operate under the label "Turmöl-Quick".
is very pleased the Doppler-related industries and the "savings" cooperation in the gas station store segment. We've met with the newly established savings markets in many convenience stores in tune with the consumers, said the second CEO Bernd Zierhut and records as an example of a guided Doppler Linzer gas station, in which the beverage sales at the start of cooperation with savings from 5000 to had increased to 10,000 to 50,000 € net per month. How positively impact the savings convenience stores to the entire business of the petrol station is evidence of the economic indicators particularly in terms of sales growth, encourage the 41% Doppler to increase the number of convenience stores to a total savings 80th
(Photo: Opening a savings convenience stores by Doppler CEO Bernd Zierhut (right) and Dr. Drexel, CEO of Spar, left)
are currently in Austria 201 stations of the BP brand, Tower Oil & Shell under the umbrella of the Doppler group, representing a market share of around 7.5%. The goal, the company has set a market share of 10% will achieve this by one further expansions in the petrol market. Additional sites in Tyrol and Vorarlberg were already in the sights of marketing strategists in the House Doppler. Furthermore, it is also planned in the coming years to cross the borders of Austria and to set up service station network in southern Germany and the Czech Republic.
But not only in the quantity will expand the Doppler group but also in regard to the quality of the offered services. In future, the customer can at many gas stations the Doppler group to borrow DVD, do their banking, buy prescription drugs and even wash their laundry. The gas station as a service center, the conceptions on Doppler.
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