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Austria: Jet scores with Billa Stop & Shop stores in the Austrian consumer

OMV outdated with their Viva stores the BP petrol station shop in the image ranking

The online market research firm Market Agent. Com has been studied in collaboration with the Economic Journal, the image profiles of the Austrian petrol station chains. The podium was Jet and their Billa-Stop & Shop stores to climb, which were in the categories of sympathy, trust, reliability, coolness, ambitious company and friendly staff assessed particularly outstanding by the respondents consumers. Mats Haraldsson, CEO ConocoPhillips Austria knows the success of his house: "Friendly staff, attractive and clearly-presented offer, opening times and almost around the clock, and parking in front of the shop."




(Photo: Billa-Stop & Shops the high popularity at the Austrian consumers; Copyright Billa)

In second place this image examination, there was a change: OMV obsolete in the ratings of customers with their Viva stores the runner-up to that BP gas station chain, under the label "BP shop "especially with their" Wild Bean Cafe "is popular among consumers. The recognition of the OMV Viva stores radiation, and ability, good service, cleanliness and good appearance were Austria's market leader for successful overtaking ansetzen.Dabei should be noted that the customers Viva stores the greatest environmental sustainability factor of all brands tested attest.

BP stores were able to secure in any of the rating categories, the first places, but there was across all evaluation criteria high marks among respondents, which ultimately provided for a good third in this study. The study also shows that the oil disaster has damaged the U.S. Gulf Coast before the reputation of the BP petrol stations in Austria is not unusual. Shell ranks contrast with Shell Select stores with a significant distance to the third place to fourth in the ranking of the petrol station chains.

Special attention should be marketing strategists of the oil companies in Austria are clean, good value for money and create a friendly staff, as these criteria are the opinion of the respondents particularly crucial in the choice of petrol station shopping center. However, the willingness is not high, spend very much money in the convenience stores. Especially the female customers behaves particularly cautious at the local shopping by men compared to just half as much on average spends.